In this article all the important aspects of MTTM-15 are covered in each unit, so especially when you’re preparing for the exam or even for the assignment must go through this article, it will be very helpful. So stay tuned to this article to learn about the MTTM-15.
MTTM-15 Meeting Incentives Conferences And Expositions
Explain the needs of business travelers.
As we know that business traveler is a traveler who travels for work purposes which includes meetings, conferences, events, promotion of a brand, etc.
Here are some needs of business travelers:-
Accessibility plays an important role in the needs of business travelers as it means of transport, how the traveler is going to reach the place it could by rail, air or road, But in the case of business travelers, they prefer airlines because business traveler travels for a short duration of time and wants a comfortable travel.
Accommodation also plays an important role in the needs of business travelers as they always look for a comfortable stay which is the reason that they prefer to stay in a 4-star hotel or a 5-star hotel. And we cannot deny wits fact that business travelers have generated lots of money for the hotel industry and tourism industry.
They also look for basic facilities like they need a good internet connection (wifi) which is usually available in 4-star and 5-star hotels because he might have met in the hotel so there should be a good internet connection. Another can be pick up and drop facilities from the airport to the hotel in which he will be staying.
Communication and Technology facilities should also be there for business travelers as they generally use laptops, and smartphones and may require a power bank or a charger. The conference hall is one of the priorities of the business traveler because they want a conference hall for meeting purposes.
Business Travelers are very particular about their time management, that each and everything should be scheduled appropriately things as they do not like to waste their time on such things as waiting for a car to pick them up from the airport, drop them at the airport so such things should be managed properly. In most cases, business travelers prefer travel agents to make all the necessary arrangements for them and to save time as well.
Safety and security a major concerns that business traveler looks for and that is why he is not worried about the price and don’t go for the cheapest only look for the best.
Explain the responsibilities of a meetings planner.
Responsibilities of a meeting planner:-
The meeting planner is responsible for ensuring all the arrangements and tasks are done appropriately. Their work can be related to meetings, conferences, events, and conventions. They have to coordinate each and everything properly like catering services, accommodation, transportation, arrangements for welcoming guests, how many people will be required to help in the event, planning the budget, etc.
Meeting planners also ensure likewise if there is a meeting, there should be good internet access, laptops, a power bank, proper chairs maintained, and cleanliness as well. Before they plan they decide on the budget according to the client and according to that budget, only they negotiate with vendors so that at a low price they may provide the best facilities to the client and leave a good impact as well.
The meeting planner does the multitasking work he is responsible for the whole setup and theme, decoration, deciding the menus, pick up and drop facilities, check-in procedures, looking after the helpers and whether they are doing their work properly or not, and even to guide them and explaining them to their job responsibilities that what task they have to do and how. And also looks after that if anyone did not face any kind of problem, so these were the responsibilities of a meeting planner.
What is the primary purpose of trade?
The primary purpose of trade is that it allows allowing exhibitors to display their products at the trade fair as generally every year lots of businessmen and clients visit there as trade is the famous and popularly known fair. Trade fair helps in building trust with the client directly as we know it in today’s era there is so much fraud that before purchasing the product of a new brand clients think a lot or have trust issues, so in trade, fair exhibitor directly promotes their product to the client and resolves all the doubts or issues if is having related to product and in the end it gives satisfaction and client easily purchases the produce.
Trade fair tells people what new and innovative has come into the market. It spreads and promotes newly launched products. Exhibitor at trade fairs directly does offline marketing as they generate various leads by contacting directly to the client and telling them the benefit of that product which motivates the client to purchase and even the exhibitor gives the visiting card to their organization.
Trade Fair gives a chance to connect with various organizations and helps in knowing to know their competitor, marketing strategies of other organizations, display of products, collaborations, meeting with experts of a particular industry, educating, and information sharing as well, that is why trade is considered very important and useful.
What do you understand by MICE tourism?
MICE tourism is defined as people traveling from one place to another for meetings, incentives, conferences, trade fairs, and exhibitions or events. Generally, Clientele to this MICE tourism is business travelers.
Meetings– A person who travels from one place to another for a meeting. The meeting can be related to the promotion of the brand, strategies for promoting, creating awareness regarding the brand, decision-making, and building trust relationships with clients.
Incentive trips- The motive of incentive trips is to motivate their employees to work. It offers a trip (Domestic or International) for employees working in an organization as this type of rewards reward motivates them to do work and encourages them to perform better. Incentive travel has also brought seriousness in an employee to work more hard.
Conferences- A person who travels from one place to another for a conference. Conferences are done with many people especially for discussions, giving their advice and views on a particular topic.
Exhibitions/Events: A person who travels from one place to another to attend the event. Events give a chance to connect with various organizations and help in knowing their competitor, marketing strategies of other organization organizations, display of products, collaborations, to meet with experts in a particular industry.
How is tourism infrastructure linked to MICE?
Tourism infrastructure is linked to MICE as there should be proper infrastructure for the traveler as its means of transport, how the traveler is going to reach the place it could by rail, air, or road, there should be proper connectivity so that tourists can easily to his destination. It is linked with MICE as generally for MICE people travel from one place to another it could be for meetings, incentives, conferences, events, or exhibitions accommodation, so there should be proper infrastructure then only the client will regularly travel for MICE.
Accommodation also plays an important role Travelers always looking for a comfortable stay, they also look for basic facilities like they need a good internet connection, comfortable rooms, good food, cleanliness, hygiene, and proper service if the traveler is facing any problems.
Communication and Technology facilities should also be there for travelers as they generally use smartphones and may require a power bank or a charger. The conference hall is one of the priorities of business priorities travelers because they want a conference hall for meeting purposes. Safety and security a major concerns that traveler looks for, so this is how tourism infrastructure is linked to MICE.
Explain the role of hotels in business travel.
Hotels play an important role in business travel as business travelers looking for a comfortable stay that is the reason that they prefer to stay in a 4-star hotel or a 5-star hotel. And we cannot deny the fact that business travelers have generated lots of money for the hotel industry. Even due to business travel, many people have got jobs, which has helped to create employment opportunities. Generally, business traveler looks for basic facilities like they need a good internet connection, proper electricity, water, dining services, and pick-up and drop-off facilities from the airport to the hotel in which they will be staying.
Communication and Technology facilities should also be there for business travelers as they generally use laptops, and smartphones and may require a power bank or a charger. The conference hall is one of the priorities of business travelers because they want a conference hall for meeting purposes, There should also be a lounge, lobby, and hotel restaurant where after meeting they can talk freely to clients, or have lunch or dinner in a restaurant.
Hotel staff should behave well as business traveler gives lots of revenue to the hotel if they feel satisfied. As he is not worried about the price only the business traveler wants facilities and comfort stay. Safety and security a major concerns that business traveler looks for and that is why he is not worried about the price and don’t go for the cheapest only look for the best.
Site selection in Convention management
The location plays an important role in site selection in convention management as the venue’s location should be accessible to people so that they can reach it easily, even it would become easier to guide them no matt-whether er they are traveling by train, car, or public transportation, and even local transport should also be available. Basic facilities should be there such as restaurants, cybercafes, petrol pumps, hotels, shopping centers, and entertainment options so these things leave a good impact on the client.
Proper budgeting should be done to provide good facilities and arrangements on a low budget, this will help in the repetition of clients and leave a good impact as well. Infrastructure and good connectivity should be there so the traveler doesn’t find any problems. Parking facilities, lounges, safety, and security should also be there.
What is the significance of On-Site-Registration?
On-Site Registration – This is the process of signing up for an event at the location where it is going to be held.
The significance of On-Site Registration is as follows:-
On-site registration gives chance to those participants who have not registered for an event as they still have a chance to get registered. The registration process is very necessary when it comes to events so that any ill legal practices or unauthorized events are conducted, it should be registered properly so that any ill legal activity is not going to be held.
On-site registration has proved beneficial to the last-minute organizer as the last-minute participants who have not planned and want to get their registration done, can easily get their registration done. The organizer also earns good revenue for getting on sit registration, as a participant at the last moment doesn’t have so much of an option so sometimes the organizer maximizes the revenue.
On-site, registration has also been flexible who have decided to register at the last moment to register for an event. It also creates trust, as the organizer and participants directly communicate and deal, it clears out all the doubts or queries the participants have regarding it and also helps to facilitate networking, with no need for online registration and saves time as well, so these are some significances of on-site registration.
Explain the role of attendees in a trade show.
Attendees play an important role in a trade show as they get a chance to meet a variety of audiences or people in a trade show. Trade show creates networking opportunities as they give a chance to attendees to learn, see, gain awareness, gather information, interact with new people, what new products have been launched in the market, etc.
Trade show helps in building trust with the client directly as we know it in today’s thinkers there is so much fraud that before purchasing the product of a new brand clients thinks a lot or have trust issues, so in a trade show exhibitor directly promotes his product to the client and resolves all the doubts or issues if is having related to product and in the end it gives satisfaction and client easily purchases the produce.
Exhibitor in trade shows directly does offline marketing as they generate various leads by contacting directly to the client and telling them to benefit from the benefits of that product which motivates the client to purchase and even the exhibitor gives the visiting card of their organization. The trade show gives a chance to exhibitor to connect with various organizations and helps in know their competitor, and marketing strategies of other organizations, display products, and collaborations, meet with experts in a particular industry, educate and information sharing as well, and even come to know about people’s feedback and reviews related to their product.
Develop a marketing plan for an exhibition.
The very first thing which comes to mind to developing a marketing plan for an exhibition is to educate about the new product so that it reaches many people and they should come to know about the benefits of the new product so that it could be converted into sales. In an exhibition, we can identify the target audience so that it creates interest and curiosity and encourages them to purchase the products.
Online marketing can be also done to develop a marketing plan for an exhibition as we can reach out to the target audience through social media such as by writing blog posts, making content on YouTube, making reels on Instagram, etc., as we know in today’s world how powerful is online marketing to reach a wide range of audience.
Nowadays we can also collaborate with social media influencers to reach the audience as influences have lots and lots of followers and through email marketing also we reach out to many audiences for exhibitions. Even we give discounts to the first 100 attendees who will be first to be registered for an exhibition this strategy will also work to develop a marketing plan for an exhibition.
What do you understand by incentive tours?
An incentive tour is a tour that an organization uses to motivate its employees to work. It offers a trip (Domestic or International) for employees working in an organization as this type of reward motivates them to do work and encourages them to perform better. Incentive travel has also brought seriousness in an employee to work more hard. Due to this travel, many organizations have been profitable as their employees are working full of dedication. It also helps in building a strong relationship between an employee and a boss. Employees who haven’t achieved their target for incentive tours get motivated to do their work with more determination and maybe next time they will be eligible for incentive travel.
You may like this:-
| S.no | Topics (Click here on this link) |
| 1. | MTTM-14 Notes |
| 2. | MTTM-1 Notes |
| 3. | TS-1 Foundation Course In Tourism |
| 4. | Define tourism and its types |
| 5. | Departments of Hotel |
FAQs
What was the purpose of the exhibition?
The purpose of the exhibition is to spread brand awareness.
What are the three types of the exhibition?
The three types of the exhibition are consumer trade shows, exhibition trade shows, and trade shows.
Does incentive pay work?
Incentive pay can be effective in motivating employees and driving desired behaviors and outcomes within an organization.
Is incentive part of the basic salary?
No incentive is not a part of a basic salary as it is separate from the employee's basic salary.
Conclusion
Mttm-15 is all about Meetings, Incentives, Conferences, and Expositions. This post covers explaining the needs of business travelers, how the incentive travel sector growing, the responsibilities of a meetings planner, What is the primary purpose of trade, What you understand by MICE tourism, how tourism infrastructure linked to MICE, Explain the role of hotels in business travel, Site selection in Convention management, What is the significance of On-Site-Registration, Explain the role of attendees in a trade show, Develop a marketing plan for an exhibition and What do you understand by incentive tours. Here you will find the all important aspects of MTTM-15 for exam preparation and assignment.