In this article all the essential aspects of MTTM-12 are covered in each unit, so especially when you’re preparing for the exam or even for the assignment going through this article, will be beneficial. So stay tuned to this article to learn about the MTTM-12.
MTTM-12 Tourism Products: Design and Development
Why is market research necessary for tourism product design?
Market research is essential for tourism product design for several reasons: –
- Market research is necessary for tourism product design as it helps in understanding the needs, and wants and clarifies that actually what the customer is looking for. Likewise, if we will come to know about tourist’s wants then we will be able to design tourism products better so they will have a good experience.
- Tourism products include accommodation, tickets, reservations, sightseeing, transportation, guide, etc. Generally for tourism product design tourists choose travel agents to make their packages because of the budget and requirements they want.
- Marketing research also helps in analyzing the competition in the tourism market so that the agent would easily get to know what other people are doing for designing tourism products and how they are engaging the audience.
- Marketing research also helps in optimizing pricing strategies because good pricing strategies for tourism products attract tourists. And after understanding the product differentiation and customer’s preference a new product can be created.
- Market research also helps in getting feedback and results which tells us if there is negative feedback related to tourism products we have to work on it and improve as well.
What should be your concern for destination planning?
Here are some key concerns that should be addressed during destination planning:-
- The very first thing that comes to mind is the motive behind traveling to that destination it could be for leisure, adventure, medicine, education, culture, ethnicity, sports, etc.
- The second thing is the budget, which is what budget we have and how much budget will be required for traveling to that destination, overall budget planning is done.
- The third thing that comes is to finalize the destination and decide how many days, dates, and how many people are traveling.
- The fourth thing that comes is to decide which transportation has to be booked, and it will be booked according to the budget and requirements.
- The fifth thing is to decide the category of the hotel we should stay, in or to be reserved and it will be reserved according to budget, location, reviews, facilities, etc.
- The sixth thing is to decide how many days sightseeing has to be covered and according to that tickets for that attraction will be booked or arranged.
- The seventh thing is what language the people of that destination speak as well as the weather of that place
- And Last but not least before traveling to a particular destination we should know the laws and regulations for the tourist.
Define SIT.
A special interest tourist is a traveler who has a special interest in traveling to that particular destination it could be for adventure, beaches, Islands, entertainment, culture, wildlife, etc. They have a strong purpose to travel to that particular destination and that purpose only motivates them to travel as they want to gain experience and create beautiful memories.
Mention some considerations while designing religious tourism products.
Mention some considerations while designing religious tourism products:-
- The person should be knowledgeable as he should know about the religious and cultural practices of that destination.
- He should be aware of the laws and regulations related to religious sites so that while designing the tourism product we can mention and the traveler should come to know as well.
- He must ensure that at pilgrimage sites all age groups of people are allowed ( young, children, and old), and what charges, remain the same or according to age, the fare may change.
- He should hire knowledge guides of that particular place who would tell each and everything whether it is related to culture, religion, or history the tourist so that in the end, the tourist feels good and must have a good experience as well.
- Accommodation and accessibility should also be booked according to the budget and needs of the traveler.
- And in the end must take feedback to ensure that we have to work and improve.
What do you understand by designing a product?
Designing products means creating tangible products that the consumer sees, touches, and consumes. It is done to increase user engagement and experience. While designing the product some factors should be in mind like manufacturing, material, label, name, color, etc. It should be eye-attracting and of the best quality or services.
Define Adventure Tourism.
Adventure tourism is a person who travels from one place to another for an adventure, including trekking, mountaineering, paragliding, scuba diving, climbing, rafting, etc. For example- A person traveling to good for various activities like rafting, scuba diving, snorkeling, etc.
This type of tourism gives a person a new and thrilling experience. Adventure tourism attracts travelers who want challenging experiences, pushes them from their comfort zone, and allows them to connect with nature and culture uniquely, giving them the best memory and experience.
Mostly young people are attracted to adventure tourism as lots of excitement, fun, and enjoyment are involved. This type of tourism includes water activities, land activities, and aerial activities.
What is health tourism?
Health tourism is defined as people traveling to different countries for health purposes or treatment. It is also known as health tourism. For example- In Delhi, Medanta Hospital is one of the most famous and popularly known for the best treatment so many people from foreign visit here get their treatment done.
This type of tourism has helped in spreading and educating about health to lots of people. In fact from India, people travel to get their treatment done. Medical tourism has given employment to many people. In every country, there are also government hospitals so that if a person faces money problems he can get his treatment in that hospital.
Discuss island and beach tourism.
Island Tourism
- Island tourism means people who travel from one place to another, especially to the islands for fun and enjoyment.
- For example- In domestic Andaman and Nicobar is a famous island that attracts lots of island lovers every year.
- Another example – In International Phi Phi island is famous, this place also every year attracts lots of island lovers.
- Island tourism is best known for its clean blue water, beautiful scenery, activities, rainforest, mountains, clear coral reefs, and best place to shoot out photographs and videos, for example, the Kaho na Pyar song has been shot in Phi Islands.
- Island tourism also allows adventure which may include hiking, water sports, boating, rock climbing, etc.
- Near the Island people love to explore delicious street food, their culture, shopping centers, and traditions.
Beach Tourism
- Beach tourism means people who travel from one place to another especially to the beach to rest, relax and enjoy.
- As we all know in today’s life human beings are so busy that they hardly get time to relax, enjoy, or even get time to spend with their loved ones, so to take a break from their busy life they choose beach tourism.
- For example – Goa is best known for its beaches like Baga Beach, Anjuna, Candolim Beach Beach, etc. which attract lots of beach lovers every year.
- On the beach people love to enjoy sunbath, swimming, building sandcastles, and playing beach games like volleyball.
- Beach tourism includes activities like snorkeling, boating, scuba diving, surfing, etc.
- Cruise also is the main factor for people who are traveling for beach tourism.
- Beach tourism is best known for photography and is considered the best place for couples.
Some factors that affect the cruise’s price
- Weather
- Facilities
- Price
- Destination
- Activities
- Timings
- Itinerary
You may like this:
| S.no | Topics (Click here on this link) |
| 1. | MTTM-11 Notes |
| 2. | MTTM-13 Notes |
| 3. | Significance of Tourism |
| 4. | Define tourism and it’s types |
| 5. | 5 Characteristics of Tourism Product |
FAQs
What is tourism product designing?
Tourism product designing is the process of creating appealing services and integrating all components of tourism products for tourists to enjoy.
What is the structure of a tourism product?
The structure of a tourism product includes the physical plant, service, hospitality, freedom of choice and involvement.
What are the 6 A's of tourism?
The 6 A's of tourism includes attraction, amenities, accommodation, activities, accessibility, and ancillary services.
What is tourism grade 4?
Tourism grade 4 is the business of encouraging and supporting tourist.
Conclusion
Mttm-12 is all about Tourism Products. This post covers like Why is market research necessary for tourism product design, What should be your concern for destination planning, Define SIT, Mention some considerations while designing religious tourism products, What do you understand by designing a product, Define Adventure Tourism, What is health tourism, Discuss island and beach tourism, Define Ethnic Tourism and Name some factors that affect the cruise’s price. Here you will find the all important aspects of MTTM-12 for exam preparation and assignment.